Getting direct, well-segmented feedback from customers is important for any company. This information can help to not only detect and strengthen weaknesses, but it can assist companies in highlighting those aspects that make them stand out from the competition and that bring greater value to customers. Traditionally, surveys have proven to be an efficient solution, however with the today’s fast paced world, asking customers to remain on when they have already used the service or product can be annoying and counter-productive.